The NFL is launching the first Snapchat Discover sports channel
The NFL is extending its partnership with Snapchat to include the first ever sports channel for the mobile app's Discover tab. By swiping left on the app, users can now seek out NFL videos made for Snapchat alongside football news and popular topics of interest. The partnership first started in a limited fashion back in September, when Snapchat inked a deal with the sports network to help it create tailor-made content for nearly 50 regular season games.
As part of this new two-year deal, the NFL will now package exclusive behind-the-scenes footage for its Story stream for all 256 regular season games. Snapchat calls these unique videos Live Stories, and they mix user-submitted snaps with professionally curated media to create a kind of...
The NFL is launching the first Snapchat Discover sports channel
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The NFL is launching the first Snapchat Discover sports channel
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