Apple's new ad really wants you to believe the iPad Pro is a full computer

Apple has a complicated relationship with the 2-in-1 computing device. The company has shied away from describing its iPad lineup — even the wondrously expensive iPad Pro with its keyboard and stylus — as a convertible machine in the same language as competitors Microsoft and Lenovo market Surface and Yoga Tab products. Still, Apple wants customers to think of its tablets as more capable than extra-large smartphones. Now, a new iPad Pro ad out today makes the argument as transparently as possible.

Instead of marketing the iPad Pro, which now comes in both 12.9-inch and 9.7-inch models, as a device capable of running desktop-grade software, Apple makes the point that a computer today is about versatility. With an iPad Pro, you can type...

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Apple's new ad really wants you to believe the iPad Pro is a full computer
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